Opinion and commentary about Mac and iOS applications, publishing and content consumption behavior, web and cloud architectures
October 14, 2011

How Does Google Make Money?

Dan Frommer:

In a word: Ads.

This past quarter, Google generated $9.7 billion of total gross revenue. […] Google says it paid out $1.8 billion last quarter to AdSense partners, and another $400 million to “certain distribution partners and others who direct traffic to our website.”

SplatF: Google Q3 2011 net revenue by source

Google is making aprox. 5 times more than content producers by indexing their content. It is the living proof that content aggregation can be profitable.