Opinion and commentary about Mac and iOS applications, publishing and content consumption behavior, web and cloud architectures
August 15, 2009
"- Integration. Becoming a “social business” (meaning true participation as opposed to leveraging social media as a new form of marketing) can impact nearly every function of a business…
- Governance. Many organizations now understand that anything that can and will be said about them on the internet will be. The good, the bad, the ugly.
- Culture. All organizations fall somewhere on a spectrum of being “open” or “closed” meaning that they are either more transparent with how they operate and collaborative or they hoard knowledge internally.
- Human Resources. In order to transform from a business to a social business, companies are going to have to upgrade their HR protocols, as well as legal.
- Measurement & ROI. Every organization will continue to struggle with measuring results and reporting ROI.
Five Challenges Social Media Will Bring to Business"
