Kathy Bloomgarden:
we’ve identified intent as the key driver of social media. To use these tools more effectively, companies need to step back and look at why consumers are going online. Traditional notions of demographics no longer apply in the online space, where it doesn’t matter where you live or what you make or how old or young you are. Intents have become the new demographics. And better understanding online intent will help in aligning business objectives with what consumers want.
