With 1 in 5 tweets mentioning a brand, Twitter can become either an extremely powerful tool for finding out things about brands or an enormous spam stream.
Research from Penn State found that a full twenty percent of tweets mention specific brand names or products. Out of half a million tweets examined during the study, one fifth were essentially free brand advertising.
I hope Twitter people will get involved and make sure that the ‘wrong marketers’ are not transforming Twitter into an 1-way useless communication channel.
