Opinion and commentary about Mac and iOS applications, publishing and content consumption behavior, web and cloud architectures
September 29, 2009

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If you’re thinking about starting a company, please don’t write a business plan.  Stop, put the keyboard down, and step back.  You’re wasting valuable time.

Get Customers First and Then Write a Business Plan

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That’s exactly the philosophy behind customer development, whose main proponent is Steve Blank, author of the book The Four Steps to the Epiphany
startup
customer development