Dare Obasanjo has an interesting post about identifying ☞ underserved markets and focus your startup efforts towards these. He goes on and writes that even if some will feel like
Finding an underserved market sounds like getting the winning ticket in a lottery
, still the signs are out there and you just need to pay attention to them.
The first pattern is looking for activities people like doing where the technology has been stagnant for a while.
Another patterns is looking for an activity or task that people hate doing but assume is a fact of life or a necessary aspect of using a product.
Now if you agree with his points (and if you don’t) go and read the whole ☞ article.
