Opinion and commentary about Mac and iOS applications, publishing and content consumption behavior, web and cloud architectures
August 31, 2010

iOS, Flash, Apple, and Adobe

There way too much being written and said about the missing Flash on the iOS devices (iPhone, iPad, iTouch). And the solution is simple. Really simple. I’m pretty sure smarter people than me have pointed it out already. It is called:

Flash on demand

How it works? If you are familiar with ClickToFlash for Safari that’s pretty much about it. But let me briefly describe it for those that are not familiar with it.

Flash is disabled by default. But the browser is presenting it (look no more empty spots on the page!). On a user triggered action the Flash plugin is loaded and plays it (look no annoying ads slowing down the browser!). The user can also trigger the unload. (look, I’m not worried anymore about Flash).

The fact that Apple and Adobe do not work on such a simple solution is a clear sign they do NOT care. They don’t care about you and me, the web, or anything. It is just about money and PR.